In keeping with today’s brand standards, Greek U needed an update to their packaging method. The only packaging we had in place was a standard grey mailing bag with hardly any branding. In order to get more engagement from our customers, make our brand more memorable, and get customers excited about their order, we came up with an exciting packaging solution designed on a small budget. We used Greek U teal throughout, accompanied by a strong contrasting coral color to draw the customer’s attention to different call’s to action. We really wanted to get our customer’s to post pictures of their new Greek gear on social media to further promote our brand, so we had stickers, hang tags, and coupons inside the package to encourage people to do that. I also designed a thank you card to make the package seem really personalized, and an exciting un-boxing experience.